New Generation Feeds is a fast track company that came together in late June of 1997. A group of top feed industry veterans purchased Animal Feed Supplement, Inc. in Poteau, Oklahoma with the financial backing of Carr's Milling Industries PLC, a large, diversified agri-business in the United Kingdom. Carr's first became involved in the low-moisture block business in 1993 with the purchase of Pfizer's British plant and its international rights to the CRYSTALYX trademark. Carr's has exported blocks manufactured under the Caltech, CRYSTALYX label and the McKenzie batch process patent, which expired in 1993.

Animal Feed Supplement, Inc. also manufactured their products under the CRYSTALYX label until 1993, when they began developing their new patented process and began marketing under their own The Feed In A Drum label. The Poteau facility will continue to service it's valued customers with The Feed in A Drum product line and also manufacture the new SmartLic^® line of supplements.

Distribution of the SmartLic^® supplements will be through a rapidly growing authorized dealer network. New Generation Feeds has highly experienced people and has developed extensive turnkey marketing and training programs. These programs have successfully launched this new nutrient dense product line into today's competitive market.

New Generation Feeds is a new low-moisture “big block” company with two state-of-the-art, high capacity, manufacturing plants. One plant is located in Poteau, Oklahoma to serve the Southern market and the other plant is located in Belle Fourche, South Dakota to serve the Midwest and Western markets. These two facilities are manufacturing SmartLic^® supplements with a new continuous flow patented process that is highly efficient and makes a harder, more consistent, nutrient dense product that will help today’s cattlemen in minimizing their feed costs. These highly fortified blocks are noticeably different when compared to other “big blocks”. SmartLic^® is “Nutritionally Engineered^® ” to efficiently provide essential nutrients to support reproductive performance and enhance forage utilization.

Industry Pioneers
New Generation Feeds and the SmartLic Class of Supplements were created out of the need for better, higher quality feed supplements; supplements that would not only provide the highest nutritional value, but would also help producers minimize their supplemental feed costs. With this goal in mind, some of the feed industry’s pioneers joined together to attempt to make their dream come true.

Years of experience and commitment to quality have taken New Generation Feeds from fledgling company to a powerhouse in the feed industry, with a major network of feed supplement dealers and thousands of satisfied customers.

Today, SmartLic Supplements are recognized across the United States and Canada as the most nutrient dense, highest quality cattle supplements available.

Technology That Makes A Difference
SmartLic Supplements are produced through a patented continuous flow process that provides a unique 24-hour feeding system. The continuous flow process is extremely efficient and highly advanced. The result is a harder, more consistent nutrient dense product that keeps animal consumption under control and enhances nutrient absorption. This process makes SmartLic Supplements more resistant to inclement weather, allowing them to be successfully fed year round. SmartLic Supplements maintain their consistency even in the hottest, most humid weather. This process also contributes to a more palatable product.

Nutritionally Engineered Information